Case Study: Bay Alarm Medical achieves increased conversions and double-digit year-over-year growth with AdRoll

Bay Alarm Medical - Customer Case Study

Bay Alarm Medical, a B2C provider of medical alert services built on Magento, faced stagnant digital growth while relying solely on Google ads. Their targeted audiences weren’t responding and customers typically took about a week to decide, so the team needed broader cross-channel reach and better retargeting to re-engage site visitors and leads.

By adopting AdRoll, Bay Alarm expanded beyond Google’s walled garden, centralized campaign measurement in one dashboard, and implemented ongoing testing and optimization. The company saw increased conversions across channels and platforms, continual high performance, and double-digit year-over-year growth, with clearer metrics to justify marketing spend.

Bay Alarm Medical

Gjenes Belamide

Digital Marketing Specialist