Case Study: Artemest (Italian luxury D2C marketplace) achieves 73% conversion rate increase with AdRoll

Artemest - Customer Case Study

Artemest is a luxury D2C marketplace that curates and sells handcrafted home décor, jewelry, and art from 1,000+ Italian artisans to customers worldwide, with the U.S. as its main market. Founded to revive traditional Italian craftsmanship, the company faced the dual challenge of convincing old‑school artisans to join a digital platform and, during COVID‑19, pivoting quickly as in‑person events vanished and marketing budgets tightened.

Artemest doubled down on content and customer experience, building separate B2B and B2C journeys, using AdRoll for audience segmentation and personalized retargeting, and staging a Virtual Craft Week plus targeted trade campaigns for architects and designers. The approach boosted site traffic and social engagement, generated a surge in trade applications, and lifted conversion rates by 73%, while the business continued scaling with 40,000+ items shipping to 50+ countries.

Artemest

Alienor Mauve

Digital Marketer