Case Study: World Vision improves child sponsorship recruitment insights with Adroit Data & Insight's media mix optimisation

World Vision uses Adroit Data & Insight to analyse 10 years of media mix and sponsorship recruitment

Adroit Data & Insight partnered with World Vision, an organization tackling global poverty, which needed to move beyond simple attribution to understand its media mix. The challenge was to quantify the true impact and interplay of their marketing channels, especially television, on recruiting new child sponsors, including its 'halo' effect on other channels and the influence of competitor spend.

The solution involved Adroit assembling a longitudinal dataset and developing the "Media Trend Visualiser," a custom Excel application for analysis and scenario planning. This tool provided World Vision's senior management with valuable insights into media impacts and optimised combinations, delivering a clearer steer on media spend and a lasting, refreshable tool for their analysts.

World Vision