Case Study: Stroke Association improves supporter journey insights with Adroit Data & Insight

Stroke Association builds 7 audience dashboards with Adroit Data & Insight

The Stroke Association faced the challenge of measuring the effectiveness of its complex supporter journeys across an expanding product portfolio. They needed to ensure these journeys supported strategic goals of growing income while maintaining supporter profitability. Adroit Data & Insight worked with them to implement a strategy and a robust reporting mechanism.

Adroit Data & Insight collaborated with the Stroke Association to define key performance indicators for seven audience segments and deployed a reporting system via quarterly database extracts into a Power BI environment. This solution provided the team with a series of audience dashboards, transforming their ability to understand supporter behaviors. Equipped with accurate, up-to-date information, the team could now focus its attention and resources to make significant improvements to the supporter experience.

Stroke Association