Case Study: Calor achieves a single customer view with Adroit Data & Insight

Calor speeds customer insight with Adroit Data & Insight, turning minute-long queries into seconds

Calor, the UK's largest LPG supplier, faced a challenge in understanding and communicating with its diverse customer base due to an outdated system. They appointed Adroit Data & Insight to develop a new customer data platform (CDP) that could integrate various data sources, including online services, to generate timely and actionable business insight.

Adroit Data & Insight developed a SQL-based Customer Data Platform that linked records from numerous systems using sophisticated business rules. The solution integrated with platforms like DotDigital and Magento via API and made the data accessible through the Apteco Marketing Suite. This allowed users to gain strategic insight with ease and significantly improved efficiency, with queries that previously took minutes now returning in seconds.

Calor