Case Study: BMJ achieves a single customer view and smarter cross-channel marketing with Adroit Data & Insight

BMJ reaches 23m unique users with Adroit Data & Insight

BMJ, a publisher of over 65 leading medical journals, needed a state-of-the-art analytics and campaign system to attract new customers and retain existing subscriptions for its global audience. To address this challenge, they partnered with Adroit Data & Insight.

Adroit Data & Insight developed a Single Customer View using the Apteco Marketing System with FastStats and Peoplestage. This solution integrated complex data sources, linked communication histories, and connected to platforms like Adestra, social media, and Google Ads. The outcome provided BMJ with a powerful data management system for targeted marketing programmes and ensured secure global access for its international users.

BMJ