Case Study: Purple Labs achieves faster marketing insights with Adriel

How healthcare company Serybox manages data at scale with a central data hub

Sery Box, part of Purple Labs Healthcare, is a health and wellness ecommerce company managing a wide product line across multiple channels. As digital advertising scaled across Facebook, Instagram, Google, Naver, Kakao, and several ecommerce platforms, the team struggled with more than 60 ad accounts, scattered data, and too much time spent on manual reporting and Excel processing.

Adriel provided a centralized marketing operations hub to consolidate data from 8 advertising platforms, create segmented datasets, and build custom dashboards for each product. With Adriel, Sery Box achieved 70% faster time to insight and reduced Excel-based data processing by 85%, enabling the team to analyze performance more quickly, uncover hidden insights, and make more data-driven optimization decisions.

Sery Box

H.Kim

Marketing Director