Case Study: By4M automates cash flow bookkeeping with Adriel

Ecommerce company By4M keeps track of cash-flows and plans ahead with real-time data

By4M Studio, an advertising agency that expanded into eCommerce, publishing, and music, needed a better way to manage bookkeeping and ad spend across dozens of accounts. As the business grew, manual tracking in spreadsheets made it harder to maintain accurate cash flow records, analyze performance, and free up account managers for more strategic work. Adriel helped By4M centralize its marketing data and reporting.

Using Adriel’s automated data pipelines, real-time dashboards, and alerts, By4M gained full visibility into ad costs and campaign performance across stakeholders. The result was 10 hours saved weekly per account manager, an 8x reduction in time spent in marketing meetings, and 99.9% data accuracy. Adriel also enabled daily ad optimization and faster issue detection, helping By4M reduce wasted ad spend and make more agile budget decisions.

By4M

S.Yoon

Chief Financial Officer