Case Study: Cirque du Soleil achieves automated budget control and campaign efficiency with Adriel

Cirque du Soleil saves 10H weekly on budget checks with Adriel

Cirque du Soleil, a renowned Canadian entertainment company, faced significant challenges in managing its complex digital advertising campaigns. With thousands of creative assets to oversee and a multimillion-dollar budget, the team struggled with inefficient data aggregation and manual budget management, which hindered analysis and optimization. To address this, they implemented the platform from vendor Adriel.

Adriel's solution provided a comprehensive platform that seamlessly integrated performance data into a central hub and automated budget monitoring and pacing. This enabled real-time optimizations and streamlined operations. The results were transformative: Cirque du Soleil eliminated campaign overspending, saved 10 hours weekly on budget checks, and automated 100% of its daily, weekly, and monthly reports, leading to more efficient operations and significantly improved marketing outcomes.

Cirque du Soleil