Case Study: CARTA ZERO centralizes 500+ data sources and streamlines reporting with Adriel

CARTA ZERO centralizes 500+ data sources with Adriel

Carta ZERO, a full-service enterprise marketing agency part of the Dentsu Group, faced significant challenges in managing its expansive and complex multi-channel advertising operations. With over 1,000 clients and hundreds of disconnected ad accounts, the agency struggled with manual reporting, scattered data sources, and fragmented workflows that slowed down decision-making. To achieve a clear, unified view of all performance data, Carta ZERO partnered with Adriel for a scalable data infrastructure solution.

Adriel implemented a centralized platform that integrated over 500 marketing data sources, providing Carta ZERO with customizable, real-time dashboards and automated features like currency conversion. This solution replaced hours of manual work with a few clicks, significantly reducing operational overhead. The results were transformative, granting the team real-time visibility across all client accounts, eliminating manual processes, and freeing them to focus on creative strategy and performance optimization.

Carta ZERO