Case Study: By4M saves 10 hours per account manager with Adriel

By4M saves 10 hours per account manager weekly with Adriel

The customer, By4M, is an entertainment and eCommerce agency that faced significant challenges in manually tracking ad spend and cash flows across dozens of accounts. This process was prone to error, limited campaign optimization, and consumed valuable time that account managers needed for strategic work. They turned to the vendor Adriel for a solution to automate their bookkeeping and ensure data accuracy.

Adriel provided a centralized platform with automated data pipelines and over 600 connectors, which gave By4M real-time visibility into their campaign data. The solution automated data compilation and visualization, eradicating errors. This saved each account manager over 10 hours per week, reduced a weekly 2-hour marketing meeting to a 15-minute stand-up, and ensured 99.9% data accuracy, allowing the team to focus on optimization and more ambitious marketing goals.

By4M