Case Study: GroupM achieves centralized, scalable HR and payroll automation with Adrenalin

A Centralized HR Solution for a Dispersed Workforce

GroupM, WPP’s consolidated media investment management operation, needed to consolidate employee data and centralize payroll and compliance across seven companies in India. Heavy manual effort, data redundancy and inconsistent processes made payroll processing, performance management and HR automation difficult, so GroupM engaged Adrenalin to provide a robust HRMS with integrated payroll capabilities.

Adrenalin delivered a scalable, centralized HR solution—implementing basic employee information, employee self‑service, performance management, payroll modules and workflow management—to automate claims, reimbursements and loan processing. As a result, Adrenalin enabled centralized payroll with improved compliance, reduced manual effort and distribution, on‑time performance appraisals, elimination of payroll discrepancies and faster access to validated employee data, allowing GroupM to scale more efficiently.

GroupM