Case Study: University of Technology transforms student engagement with Adrenalin's digital platform

University of Technology drives 19,700 student sign-ups with Adrenalin

The University of Technology (UTS), through its organization ActivateUTS, sought to transform its student experience and digital engagement. The challenge was to break away from traditional university website design by delivering a customer-first digital platform that would drive student sign-ups for clubs and events. They engaged the vendor Adrenalin for a customer experience and digital transformation initiative.

Adrenalin implemented a new digital platform centered on deep user research, data-driven personalization, and a dynamic, playful design. The solution included a conversion-optimized website and marketing automation, leading to a significantly improved student experience. The results were substantial, with Adrenalin's work driving 19,700 student sign-ups and the sale of 6,800 event tickets, exceeding the client's conversion targets.

University of Technology