Case Study: University of New South Wales drives international student enrolments with Adrenalin

University of New South Wales drives 44K international student leads with Adrenalin

The University of New South Wales (UNSW) engaged Adrenalin to create a digital platform focused on increasing international student enrolments and improving B2B engagement with agents in key Asian markets. The challenge was to develop a solution that would guide prospective students through the conversion funnel with more relevant and engaging information.

Adrenalin delivered an intuitive website featuring deep personalization and intelligent search algorithms to serve highly tailored content. The solution included a data-driven strategy for funnel conversion and a marketing automation system to nurture leads. This approach resulted in over 44,000 international student leads, a 40% reduction in call-centre load, and won the Best UX award at the AC&E Awards.

University of New South Wales