Case Study: Peters Ice Cream achieves a mobile-first digital experience with Adrenalin

Peters Ice Cream boosts organic acquisition targets by 180% with Adrenalin

Adrenalin partnered with Peters Ice Cream, an iconic Australian ice cream brand, to deliver a category-defining digital platform. The challenge was to create an exceptional mobile-first user experience across their digital assets that could hero their diverse portfolio of brands while providing a scalable foundation for growth.

The solution involved extensive customer research and a design-thinking approach, resulting in a vibrant, mobile-optimised website built on a robust CMS. Adrenalin delivered intuitive navigation, immersive storytelling, and a cohesive visual design. The results included a 180% increase in organic acquisition targets and an exceeded ROI for Peters Ice Cream, alongside greater digital autonomy for their team.

Peters Ice Cream