Case Study: NSW Government – Communities and Justice empowers youth engagement with Our Local by Adrenalin

NSW Government - Communities and Justice boosts organic search 400% with Adrenalin

The NSW Government - Communities and Justice sought to better engage children and young people across the state by providing easier access to local opportunities, activities, and events. They partnered with the vendor Adrenalin to develop a new digital experience, which resulted in the creation of the Our Local community portal.

Adrenalin delivered a user-centered digital platform built on extensive research. The solution featured intuitive information architecture with intelligent search, deep personalisation, and behavioural tracking. The new site was a resounding success, driving a 300% increase in conversion KPIs, a 400% increase in organic search traffic, and exceeding engagement targets by 188%, all achieved with virtually no marketing budget.

NSW Government - Communities and Justice