Case Study: Jurlique boosts engagement and lead generation with Adrenalin’s Digital Wishing Tree

Jurlique boosts wishing tree pledges by 250% with Adrenalin

Jurlique, a globally recognized natural skincare brand and certified B-Corp, sought an interactive digital experience to engage customers and generate leads for its sustainability-focused "Choose Conscious Beauty" campaign. They partnered with the vendor Adrenalin to develop this platform.

Adrenalin implemented a custom microsite called the Digital Wishing Tree, which allowed users to make eco-conscious pledges. The solution included CRM integration for data capture and was optimized for performance across multiple regions. This project resulted in a 250% increase in pledges and a 92% user completion rate, successfully driving significant lead generation and engagement for Jurlique.

Jurlique