Case Study: iCare achieves a more seamless, user-first digital experience with Adrenalin UX and IA design

icare reduces key user task time by 42% with Adrenalin

Adrenalin partnered with icare to address the challenge of transforming their enterprise website. As a leader in insurance and care services, icare needed a digital interface that put user needs first, complied with regulations, and could adapt to evolving business objectives, moving away from a site that reflected their internal structure.

Adrenalin implemented a research-driven solution involving IA optimisation, UI modelling, and user testing. This process streamlined navigation, created a scalable digital platform, and delivered a personalised user experience. The results included a 42% reduction in the average time to complete key user tasks and a 94% approval rate from key stakeholders for the final UX strategy.

icare