Case Study: Darling Harbour boosts visitation and organic growth with Adrenalin’s mobile-first digital platform

Darling Harbour boosts organic acquisition 220% with Adrenalin

Darling Harbour, an iconic Sydney destination, needed a mobile-first website to reflect its vibrant experience and drive increased footfall. Place Management NSW engaged Adrenalin to develop a new platform using best-practice design-thinking principles to meet this challenge.

Adrenalin implemented a mobile-optimised website with intelligent geo-based functionality to serve users relevant location data. The solution, which leveraged a lean UX and agile build process, resulted in a 220% growth in organic acquisition and a 4x increase in conversion targets, far exceeding SEO goals.

Darling Harbour