Case Study: Clarins delivers immersive virtual garden engagement with Adrenalin

Clarins boosts game plays by 320% with Adrenalin

Clarins, a world-leading beauty brand, engaged the vendor Adrenalin to create an innovative virtual experience that would generate user content, build a seamless retail funnel, and drive online sales and loyalty in the competitive beauty industry.

Adrenalin designed and developed an interactive, gamified microsite featuring a virtual garden. The solution used parallax animation, hand-drawn illustrations, and AR-based mini-games to create an immersive experience where users could learn about and virtually interact with Clarins' plant extracts. This strategy successfully encouraged data capture and direct sales. Adrenalin's project resulted in a 320% increase in game plays, exceeded data capture KPIs by 2.5 times, and surpassed all campaign targets for prize claims.

Clarins