Case Study: Black Dog Institute advances personalised mental health engagement with Adrenalin

Black Dog Institute drives 1M+ questionnaire interactions with Adrenalin

Adrenalin was engaged by the Black Dog Institute, a respected Australian medical research institute focused on mental health, to address the challenge of delivering a personalized digital experience across their broad range of end-users. The institute needed a cohesive and scalable website to better serve help seekers, researchers, and healthcare professionals.

Adrenalin implemented a user-centric solution involving extensive research, customer journey mapping, and a persuasive design architecture. They developed a new enterprise website with personalized user paths and optimized donation journeys. This approach led to over one million interactions with mental health questionnaires post-launch, exceeded conversion targets, and provided deep analytical insights for ongoing improvement, significantly enhancing user engagement for the Black Dog Institute.

Black Dog Institute