Case Study: UNTUCKit boosts Facebook and Instagram ad performance with adQuadrant

UNTUCKit - Customer Case Study

UNTUCKit, a men’s casual apparel retailer, needed to profitably scale its Facebook and Instagram advertising but was seeing diminishing returns from in-house management. The team lacked the resources and expertise for continual creative testing and for managing increasingly complex paid social campaigns in a competitive channel. adQuadrant supported the brand with paid social and conversion rate optimization services.

adQuadrant implemented a data-driven paid social strategy that combined audience modeling, inclusion/exclusion layering, audience expansion, and refreshed creative to improve CTR, relevancy scores, and onsite conversion rates. By managing everything from ad creative to conversion optimization, adQuadrant drove a 300% increase in new customer ROAS, a 140% lift in Black Friday/Cyber Monday ROAS, and a 462% increase in ROAS for its women-targeted gifting campaign, while also expanding sales into Canada and the UK.

UNTUCKit