Case Study: SNOW drives $800k+ in incremental revenue with adQuadrant's Snapchat paid social strategy

Snow’s Snapchat presence drove an incremental $800K+ in revenue in 30 Days

SNOW, a high-end at-home teeth whitening brand, was already advertising on Facebook and other platforms but was missing a major opportunity on Snapchat. adQuadrant identified that the company was not fully leveraging the platform’s potential to reach a younger, high-intent audience and drive more efficient purchases.

adQuadrant built a high-performing Snapchat funnel using Story ads, celebrity endorsers, advertorial-style creative, and clear calls to action, while also working closely with Snapchat on retargeting pixels and private beta features like goal-based bidding. The campaign drove an incremental $800k+ in revenue in December 2018 alone, alongside $1.1M in December revenue, 7,200 purchases, and $500k in December ad spend.

SNOW