Case Study: Outer achieves 220% growth in 36 months with adQuadrant

Outer boosts ROAS 115% with adQuadrant

Outer, a premium outdoor furniture company, faced the challenge of driving growth on Meta and Google amid rising media costs and economic pressures. Their goal was to achieve smarter, sustainable growth without losing efficiency or their creative edge. To navigate this, they partnered with the vendor adQuadrant for services including campaign optimization, Meta and Google Ads management, and influencer content strategy.

adQuadrant implemented a full-funnel optimization strategy across search, social, and influencer campaigns. The solution included scaling non-brand campaigns, launching Demand Gen, restructuring Shopping campaigns, and leveraging AI bidding. The results were significant, including a 115% increase in ROAS from non-brand Google campaigns, $490K in incremental revenue, a 47% YoY revenue growth from Shopping, and a 75% increase in Meta leads at nearly half the cost. Influencer content also delivered an 8.15 ROAS, nearly doubling year-over-year revenue.

Outer