Case Study: a men's casual apparel retailing company achieves 1140% ROAS over Black Friday/Cyber Monday with adQuadrant

Men’s Casual Apparel Retailer Sees 1140% ROAS Over Black Friday/ Cyber Monday

A men’s casual apparel retailing company was experiencing diminishing returns from its paid social media campaigns. They lacked the internal resources and expertise for continuous creative development and to manage complex campaigns. To profitably scale their Facebook and Instagram advertising, they partnered with adQuadrant for its enterprise social growth solutions.

adQuadrant implemented its proprietary technology and methodologies to manage the campaign in a data-driven fashion. This included advanced audience targeting, introducing new ad units, and redesigning creative. The results were exceptional, including a 300% ROAS for new customer acquisition and a 1140% ROAS over Black Friday/Cyber Monday. adQuadrant also successfully launched a gifting campaign and helped the client unlock international sales.