Case Study: Ivory Ella achieves major traffic and sales growth with adQuadrant

Ivory Ella - Customer Case Study

Ivory Ella, a women’s online clothing store affiliated with a nonprofit wildlife conservation organization, wanted to build brand awareness and increase sales through Facebook paid social campaigns. However, the in-house team lacked the technology, bandwidth, and expertise to fully leverage the channel or scale their efforts. Vendor adQuadrant supported the customer with Facebook Paid Social and SEO services.

adQuadrant implemented customized dynamic product ads, video ads, and rigorous interest-based audience testing to improve reach, engagement, and conversions. The campaign helped Ivory Ella achieve a 650% ROAS increase six months after launch, a 192% increase in social media sales, a 54% increase in website traffic, a 23% increase in Facebook engagement, and a 198% increase in organic traffic sales.

Ivory Ella