Case Study: General Assembly drives 14k course signups with adQuadrant

General Assembly - Customer Case Study

General Assembly, a premier education provider for training, staffing, and career transitions, partnered with adQuadrant to improve its Facebook advertising performance for online and in-person courses. The company’s previous marketing efforts were delivering low ROAS and inefficient budget use, which limited its ability to scale lead generation and course signups.

adQuadrant implemented a new paid social event advertising strategy, optimizing scheduling, spend, and audience targeting to drive signups more efficiently. In the first 30 days, adQuadrant generated 5.5k new email addresses at 258% ROAS, and by month 3 nearly 10k email addresses at 370% ROAS while lowering CPA by $5. Over 90 days, the campaigns produced 14k+ course signups at 758% ROAS and generated $2 million in revenue.

General Assembly