Case Study: Freck Beauty achieves a 26.9% creator response rate with adQuadrant

Freck Beauty | Adquadrant Case Study

Freck Beauty, a direct-to-consumer beauty brand, faced the challenge of inefficiently recruiting TikTok Shop affiliates through standard high-volume outreach, which was yielding a sample request rate of only about 1%. To address this, they partnered with the vendor adQuadrant for a new creator strategy and affiliate recruitment service.

adQuadrant replaced the volume-based approach with a targeted content challenge, which gave creators a compelling reason to reply. This new strategy resulted in a 26.9% sample request rate, which is roughly 25 times the standard campaign performance. The initiative led to 784 sample requests from 2,914 creators contacted and increased monthly sample requests by 364%.

Freck Beauty