Case Study: First Saturday Lime achieves $1.3M in TikTok Shop GMV with AdQuadrant

First Saturday Lime | Adquadrant Case Study

First Saturday Lime, a direct-to-consumer home and garden brand, came to adQuadrant with its TikTok Shop performance stalled. The customer's challenge was achieving a goal of $10,000 a day in gross merchandise value (GMV) and needed a new strategy to drive growth on the platform.

adQuadrant built an aggressive creator and affiliate sampling program and layered paid amplification onto the top-performing organic content. This strategy dramatically increased weekly video output from 110 to 610. The results were significant: monthly GMV grew from $100,000 to $1.3 million, including a single-day record of $108,224 achieved at a 7.1x return.

First Saturday Lime