Case Study: FightCamp achieves exponential online sales growth with adQuadrant

FightCamp is Disrupting the Fitness Industry One Punch at a Time

FightCamp, the “Peloton of Boxing,” set out to bring an interactive boxing experience into the home, but needed to turn a high-priced hardware-plus-subscription offering into a compelling online purchase. The brand’s challenge was communicating the value of its $1,000 setup and $39 monthly service to a broad consumer audience, while building a website and marketing presence that could convert interest into sales.

adQuadrant worked with FightCamp to sharpen the brand’s digital presentation, with a particular focus on website optimization and high-quality video creative. By improving the site experience, studio-style content, and overall perceived value, adQuadrant helped lower acquisition friction and support FightCamp’s growth from zero customers in 2015 to 3,300 users, with especially strong performance during Q4 holiday months.

FightCamp

Patrick Chandler

Co-Founder and Chief Marketing Officer