Case Study: Alya Skin achieves $1.1MM in Snapchat revenue with adQuadrant

Alya Skin drives $1.1MM Snapchat revenue with adQuadrant

Alya Skin, an Australian skincare brand, was experiencing plateauing results on Meta and sought to diversify its paid social efforts. To address this challenge, they partnered with the vendor adQuadrant for paid social services, specifically a Snapchat strategy.

adQuadrant implemented a Snapchat-first approach that repurposed raw influencer content into native-feeling ads. Their solution included maintaining weekly creative refreshes, geo-targeting campaigns, and using varied content formats. This strategy rapidly turned Snapchat into a key revenue channel, generating $1.1 million in revenue with a 160% average ROAS in the first year. The channel became profitable within just three months and drove consistent new customer acquisition for Alya Skin.

Alya Skin