Case Study: Alya Skin achieves 13x Snapchat revenue growth with adQuadrant

Alya Skin - Customer Case Study

Alya Skin, an Australian skincare brand, had already grown through influencer marketing, email, and Facebook and Instagram ads, but needed help scaling beyond its core social channels. adQuadrant supported the brand by adding Snapchat to its paid social mix.

adQuadrant used Snapchat ads with refreshed influencer-based creative, including testimonials, before-and-afters, and tutorials, and organized campaigns by geography to improve pacing across time zones. The channel became profitable within three months, drove a 13x increase in Snapchat revenue in the first year, and delivered an average 160% ROAS, generating $1.1 million in Snapchat revenue in 2019.

Alya Skin