Case Study: Fashion Nova increases sales with adQuadrant's paid social strategy

adQuadrant’s efforts led to a ROAS of 3,301% and boost organic search sales by $16 Million

Fashion Nova, a women’s fashion brand already seeing strong results from influencer and organic social efforts, wanted to know whether paid social advertising could drive additional incremental sales. adQuadrant helped by building and testing a paid social strategy focused on Facebook and Instagram.

adQuadrant implemented prospecting and retargeting campaigns using formats like Collections, influencer-centric ads, and Dynamic Product Ads to boost online sales. The effort delivered a 68% increase in total company sales, from $54 million to $91 million, a 45% increase in website traffic, and an 82% rise in organic search sales; Facebook/Instagram ROAS ranged from 2,849% to 3,301% on social campaigns.

Fashion Nova