Case Study: Volkswagen supports dealers’ digital marketing with Adpearance’s digital advertising and SEO services

Volkswagen - Customer Case Study

Volkswagen Group of America used Adpearance as part of the Volkswagen Digital Dealer Program to support more than 650 dealerships across the United States. The program was designed to improve dealers’ online marketing efforts while also educating them on how digital marketing fits into the broader marketing mix.

Adpearance provided digital advertising, landing pages, search engine optimization, and social media support, with tools including Foureyes, Fourpage, Foursale, Google AdWords, Bing Advertising, Facebook, YouTube, and Google+. Using granular, data-driven campaigns, custom model-specific landing pages, and transparent reporting, Adpearance helped Volkswagen dealers maintain a strong digital presence and evolve their digital strategy.

Volkswagen