Case Study: FCA Digital achieves 23% average increase in dealership car sales with Adpearance

Search-friendly landing pages and digital marketing campaigns that convert leads into drivers

FCA Digital worked with Adpearance to support a centralized digital marketing program for FCA dealers across the United States. The program was designed to help dealers increase vehicle sales, improve conversion rates, and reduce wasted spend on paid traffic that was not converting effectively.

Adpearance provided landing pages, search engine optimization, social media, and digital advertising services, including model-specific landing pages and targeted ad campaigns built around inventory and local keywords. The effort produced an average 22.0% sales growth for dealer clients, 25,000,000+ monthly impressions served, a 719% paid search click-through-rate, and a 23% average increase in dealership car sales, along with 29% YoY growth in organic traffic for dealers on SEO.

FCA Digital