Case Study: KAI Housewares builds a consistent ecommerce website and product gallery with Adpearance

KAI Housewares - Customer Case Study

KAI Housewares needed a website that would create more brand continuity with Shun Cutlery while also presenting its own line of affordable kitchenware. Adpearance built the site using website and ecommerce services on Expression Engine, with the goal of showing the new brand clearly while keeping it connected to the broader Kai family.

Adpearance created a website that carried design elements across the Kai brands and featured a robust product gallery so shoppers could search for the right knife by technical specs or usage filters. The site also allowed Shun Cutlery fans to buy Housewares knives in a shared shopping cart with Shun Cutlery, and the work earned a 2015 WebAward for Outstanding Manufacturing Website.

KAI Housewares