Case Study: RC Cola International boosts lead generation and social reach with Adpearance

International strategy for one of the world's leading cola brands

RC Cola International approached Adpearance in 2014 to revamp its web presence. The company’s website was not speaking to its target audience of international bottlers and distributors, relied heavily on Flash, and performed poorly in mobile markets.

Adpearance redesigned the site, built it as a responsive experience, and removed the need to rely on Flash assets. After launch, RC Cola International saw a significant increase in lead generation and organic growth, and within the first 6 months of LinkedIn social media management, followers increased by 220% and website traffic via LinkedIn increased more than 2,000%.

RC Cola International