Case Study: Papé increases leads, transactions, and equipment sales with Adpearance

Integrated digital strategy to increase capital equipment sales and leads for Papé

Papé worked with Adpearance to improve its digital presence and support sales for its West Coast capital equipment businesses. With five operating companies serving different segments of the equipment market, Papé needed a cohesive brand across sites that would also help customers find equipment, services, and company information online.

Adpearance planned, designed, and developed seven web entities and added digital advertising, SEO, social media support, reputation management, and a customer portal with online ordering and account tools. The work helped produce measurable growth, including a 97% increase in web traffic to operating company sites, 80% more page views, 90% more new visitors, 55% more online transactions, 66% more mobile sessions, 422% more phone calls across all sites, and 474% more phone calls on pape.com.

Papé