Case Study: NASPA builds an engaging, responsive member website with Adpearance

How we built an engaging, responsive website for over 13,000 student affairs professionals

Adpearance partnered with NASPA, an organization of more than 13,000 student affairs professionals, to address the challenge of serving a fast-growing member base, attracting new professionals, and supporting independently run communities. NASPA needed a comprehensive planning, development, and website redesign solution to better connect members and manage a complex range of content and services.

Adpearance delivered a responsive, personalized website with strong mobile optimization, a secure content management system for 60+ volunteers, and centralized access to events, online learning, community pages, a bookstore, research, awards, and grants. Adpearance also built a dedicated microsite for the NASPA Annual Conference; the new site helped support NASPA’s largest event, which drew over 8,000 attendees and featured more than 750 sessions.

NASPA