Case Study: Timber Products establishes a best-in-class digital presence with Adpearance

Establishing a new best-in-class standard for the wood industry

Timber Products, one of the largest hardwood plywood manufacturers in the United States, partnered with Adpearance to overhaul its digital presence. The company needed a better way to serve customers, express its brand, and increase conversions across its website and digital channels.

Adpearance delivered a fully responsive website on ExpressionEngine, paired with SEO, reputation management, and social media support. The new site improved product discovery, featured rich photo/video/editorial content, and added tools like a sample request interface and optimized distributor locator, creating a stronger user experience and helping drive engagement and conversions.

Timber Products