Case Study: Vigilant refreshes its website and improves conversion with Adpearance

Breathing new life into a B2B website through modern, responsive design

Vigilant, a west coast advisor on employment-related issues for manufacturing companies, wanted to improve its digital presence in 2016. Adpearance, which had been providing digital marketing services since 2012, was asked to help launch a modern, responsive website that would better present Vigilant’s services, streamline content, and support easier updates through a stronger CMS.

Adpearance built Vigilant’s new site on ExpressionEngine 3 and paired it with website and search engine optimization services. The redesign refreshed the brand with a brighter visual style, new line illustrations, and employee photography, while the new site focused on conversion, user experience, and SEO alongside Vigilant’s LinkedIn campaigns and content production.

Vigilant