Case Study: Fairchild Equipment strengthens its digital presence with Adpearance

A user-friendly, responsive website focused on equipment sales and showcasing Fairchild as a full service dealer

Fairchild Equipment worked with Adpearance to support its goal of becoming a digital leader in the equipment industry. The company needed to be found across all territories for relevant search terms and wanted a website that could showcase many equipment lines equally, along with its services and locations.

Adpearance redesigned Fairchild Equipment’s website around an intuitive, easy-to-use structure focused on multi-brand new and used equipment offerings with quick access to locations. The vendor also added SEO and digital advertising to expand Fairchild’s digital presence, and the advertising was especially effective when Fairchild opened new locations or acquired other companies.

Fairchild Equipment