Case Study: Blue Harbor Senior Living builds a people-first web presence with Adpearance

A new kind of senior living experience

Blue Harbor Senior Living worked with Adpearance to strengthen its digital presence in a fast-growing senior living market. The company wanted a website experience that would reduce the emotional burden families often feel when choosing senior living, while also supporting a growing network of 27 communities across the United States.

Adpearance redesigned Blue Harbor Senior Living’s corporate site and built a custom theme on ExpressionEngine, with a scalable structure for community sites. The team used original photography, people-focused content, and a friendlier user experience to support lead generation and SEO, and the new site launched in December 2015.

Blue Harbor Senior Living