Case Study: Kershaw Knives improves browsing and ecommerce with Adpearance

A fully responsive, creative design gives customers an unparalleled browsing and shopping experience.

Kershaw Knives worked with Adpearance to create a website that could showcase its award-winning knives while staying unique and intuitive. The company wanted the site to keep attention on the beauty and craftsmanship of its products and to present a modern look that fit its existing branding.

Adpearance built a fully responsive ecommerce site using ExpressionEngine and also supported digital advertising. The new design included a style guide, customer profiles, and cohesive branding across Kai’s brands while giving Kershaw its own dark and red visual identity. The site later received the 2015 WebAwards Outstanding Manufacturing Website recognition.

Kershaw Knives