Case Study: Yoga Lab achieves new student growth and streamlined HR with ADP (Google Ads by Upnetic & RUN Powered by ADP)

Transforming bodies and minds through yoga

Yoga Lab, a Chula Vista yoga studio founded in 2022, offers heated and non‑heated classes, virtual sessions, childcare, workshops and retreats. Opening during the COVID‑19 pandemic as a first‑time owner, Diana Virissimo faced unfamiliar HR and payroll requirements and underestimated marketing costs, needing an efficient way to attract local customers in a small community.

She signed up for Google Ads by Upnetic through RUN Powered by ADP, letting a dedicated team create and optimize ads while providing a dashboard for clicks and conversions. The campaign delivered 6,122 impressions, 338 clicks, 4 conversions (including 3 requests for directions and 1 phone lead), a 5.52% CTR and a $1.37 CPC—bringing new students to classes and freeing Diana to focus on running the studio with ADP’s HR and payroll support.

Yoga Lab

Diana Virissimo

Owner