Case Study: THE MAX Challenge achieves streamlined payroll, faster franchise onboarding and $50–60K annual HR savings with ADP (RUN Powered by ADP)

THE MAX Challenge - Customer Case Study

THE MAX Challenge is a growing fitness and nutrition franchise based in Morganville, NJ that delivers a 10-week body-and-mind renewal program through more than 60 independently owned locations. Kim Cacace, director of finance, handles corporate accounting and franchise bookkeeping and faced a recurring challenge: many franchisees were first‑time business owners who struggled with hiring, employer tax paperwork, payroll and workers’ comp, leaving them little time to focus on clients and growth.

To solve this, THE MAX partnered with RUN Powered by ADP, gaining a dedicated account rep, fast multi‑state onboarding, a mobile payroll app, integrated HR tools and ADP Retirement Services for 401(k). The platform streamlined payroll and hiring, provided reliable compliance support, saved roughly $50–60K a year by avoiding a full‑time HR hire, and allowed franchisees to “set it and forget it” so they can concentrate on serving members and expanding their businesses.

THE MAX Challenge

Kim Cacace

Director of Finance