Case Study: Donut Villa Diner achieves 36% business growth with ADP's Google Ads by Upnetic

Spreading the word about breakfast

Donut Villa Diner, a family-favorite Massachusetts donut shop founded in 1972 and expanded under owner Erin Bashllari to two locations in Cambridge and Malden, struggled to keep up with online marketing while running day-to-day operations. Erin was managing Yelp and Google Ads herself, spreading herself too thin and not getting the return she needed, so she sought a simpler, more efficient solution.

By using Google Ads by Upnetic through RUN Powered by ADP, a dedicated team set up and managed campaigns with minimal time required from Erin. The campaign drove measurable growth — overall business up 36%, vegan breakfast sales up 56% — and strong ad performance (486 conversions, $1.52 cost per conversion, 10.89% CTR, $0.47 CPC), increasing traffic to the website and foot traffic to the restaurants.

Donut Villa Diner

Erin Bashllari

Owner and Chief Operating Officer