Case Study: Penske Automotive Group achieves streamlined payroll and HR digitization with ADP

People management solutions for companywide success

Penske Automotive Group, a Bloomfield Hills, Michigan–based automotive and commercial truck dealership operator with more than 10,000 employees, faced fragmented, decentralized people and payroll processes across its dealer network. Payroll and headcount reporting relied on spreadsheets and siloed systems, making aggregation, auditing and business decision‑making slow and error prone, while manual onboarding and HR tasks limited consistency and cost control.

Penske partnered with ADP Enterprise® to consolidate payroll, time & attendance, onboarding and HRIS functions, using the MyADP app, audit workflows and real‑time reporting. The result was faster, more accurate payroll processing, fewer administrative burdens, greater manager access to on‑demand data, ongoing ROI and improved HR outcomes—enabled by near‑universal employee survey participation (98–99%) and new data‑driven programs like service awards and enhanced talent management.

Penske Automotive Group

Bud Denker

Executive Vice President, Human Resources