ADP
489 Case Studies
A ADP Case Study
New Horizons Center for Healing is a small McKinney, Texas mental health clinic that brings psychiatrists, social workers, marriage and family counselors, and addiction specialists together under one roof. Their challenge was getting the word out about the clinic’s comprehensive services and driving more local awareness and patient inquiries.
They partnered with ADP’s Google Ads by Upnetic, where a dedicated rep guided them through ad approval and setup. Within months the campaign delivered strong results: a 4.5% click-through rate (0.7 percentage points above the 3.8% industry benchmark) and a $1.29 cost per click, 59% lower than the $3.13 benchmark.
Amir Abbassi
Clinic Director