Case Study: LWS Tax & Accounting grows revenue nearly 200% and expands payroll & HR clients with ADP's CountingWorks PRO

How Proper Marketing Can Grow Your Client Base

LWS Tax & Accounting, a Springfield, Ohio firm founded by Blake Shaffer, provides tax, payroll and advisory/HR services but struggled to scale beyond a small client base and four employees. Like many accounting firms, LWS needed stronger marketing to communicate its expanded services and sustain growth after servicing roughly 100 clients.

Shaffer hired a marketing manager and partnered with ADP—using RUN Wholesale and the CountingWorks PRO dashboard to white‑label videos, brochures and social content—while producing humorous, informative social media pieces. In the past 18 months the firm’s revenue rose nearly 200%, staff grew to 15, payroll/HR clients increased from about 75 to nearly 200, and LWS achieved its first $1M year while planning for further expansion.

LWS Tax & Accounting

Blake Shaffer

Founder